About Us - VH1 Lift Off

about us

the festival

Vh1 Lift Off is India’s newest and largest urban culture festival. A large-scale festival spread across two days in March 2024, set in Mumbai, the cultural hub of the country. The focus is on the attendee & the community, collaboratively working with them together to create a wholesome memorable experience for both!

the movement

A movement that unites Hip-Hop artists from all corners of India to create one the longest rap cyphers ever produced in Asia. Featuring big artists along with some new kids on the block, this content led project serves as a platform that truly represents the musical diversity of Indian Hip-Hop. 16 Artists | 16 bars | 1 Beat - Together, all these bars make up a unique Rap track of epic proportions.

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